25 Pick Me Up tips
This is a collection of reader responses from the New York-based PR site Savor the Success, when they asked the question – do you have any strategies that help you deal with common business challenges?...
View ArticleDo You Get Social With Social Media?
More and more, I am seeing business and organizational clients developing social media components to promote their offerings, which I absolutely love (see previous post Climb Up On Rooftop). Social...
View ArticleWhat is Your True Value As a Woman in Business?
Our Lethbridge EWI chapter is very excited to host marketing and communications strategist Allen Gibson to speak to us about the changing roles of women in the new millennium; first from the...
View ArticleSecrets (shhhh!!) to Better Writing
Here’s a great article from author Dean Rieck and ProCopyTips that offers some helpful perspectives for writers and communicators of all sorts: AIDA and 14 Secret Copywriting Formulas If you put 100...
View ArticleM M M and Ms. Moon
From Roy H. Williams Monday Morning Memo: From the world view of Leanna Lomanski The wonderfully insightful and irreverent Ms. Moon also gives us this marvelous AntiCreativity Checklist from her book...
View ArticleWho’s Actually Running The Show Around Here?
One of my favourite Monday Morning quotes from Wizard of Ads founder and marketing genius Roy H. Williams…. “That’s enough rambling for one Monday morning. Now go look Today in the eyes, smile sweetly...
View ArticleMore Web Wisdom
From web consultant Tonya R. Taylor: Here are 10 things customers HATE about visiting your website: 1. Flash intros – are only interesting (maybe) the first time you visit a site. Avoid using heavy...
View ArticleChanging Your Negative To A Positive
Can Your Negative Actually be a Positive? Some very smart thinking from the SoundAdvice newsletter and Michelle@clearskyradio.com “Once consumers have perceptions about you or your business, positive...
View ArticleWhere Does Your Marketing Start?
At our firm, we are knee-deep in a couple of really fascinating marketing projects right now and, as usual, every client situation still presents opportunities to learn even though I have been working...
View ArticleYouTube vs Facebook?
Here’s some interesting statistics from Wizard of Ads marketing guru Roy H. Williams and the Monday Morning Memo. “YouTube. Not FaceBook. Throughout the year I’ve been saying to students of Wizard...
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